AWARD Uni

You’ll cover 12 topics in six sessions over three weeks. 

• Each session comprises of two distinct, ‘counterpoint’ lessons, mirroring the sometimes ambiguous nature of agency life, where absolutes don’t always apply. 
• Hands-on learning, interaction and analysis to help you arrive at your own conclusions about the best path forward in any given situation.
• Each subject is supported by an actionable five-point framework on what and how to implement the lessons you’ve just learned.

WORKSHOP SESSIONS & TOPICS

SESSION 1
(part of This Way Up)

• Judging work:
  How to better judge others’ work to help you better judge your own.
• Acting like an expert:
  How to reframe your role from advertising creative to a professional that clients appreciate, respect and trust.

SESSION 2
(part of This Way Up)

• The power of presenting:
  The impact of not what you present but how you present, engaging the audience and creating enthusiasm and momentum around work using the power of the ‘show’.
• You can’t ask that:
  This is a safe space for all those deep dark questions you’ve wanted to ask at work but were afraid to. See experienced creative leaders give you perspectives you didn’t think you’d hear.

SESSION 3
(virtual workshop)

• How to sell an unconventional idea:
  Learn techniques to make ideas, that don’t follow a well-trodden path, more buyable and more understandable by those who aren’t in the creative department.
• Tangible ways to know you’re moving up:
  Learn how to recognise that you’re moving in the right direction and when you’re not. Discover the body language of an agency in letting you know you’re on the right path.

SESSION 4
(in-person Sydney & Melbourne)

• Collaboration, what’s that all about:
  How to work with people for better results and to grow your own career and profile.
• Let’s not make it awkward – conflict resolution:
  Find out more about the secret ingredient of all collaboration – learning how to resolve conflicts and turn them into positives for the project.

SESSION 5
(virtual workshop)

• How to make the most of a banger:
  You’ve cracked a great idea, it’s approved. Now what do you do to make sure it’s everything you want and need it to be.
• Knowing the brief behind the brief and why:
  Develop an understanding of the real ‘why’ behind any task you’ve been given. It can be the biggest creative and career unlock of all.

SESSION 6
(in-person Sydney & Melbourne)

• Working with production:
  Making great work is a partnership. Learn from both sides of the production-agency relationship about how to get the best out of each other.
• The power of delusional optimism:
  Why optimism is contagious and why it’s the fuel for getting work made and keeping yourself and teams motivated.

Supercharge your creative career by Sarah McGregor

Where have all the ‘soft skills’ gone? by Julian Schriber