Our Pillars
By joining Advertising Council Australia, you and your team gain access to a range of benefits across our three key pillars: People Development, Champion Creativity and Demonstrate Value.
Plus we’re always here to offer our members considered advice, strategic introductions, general guidance and support on talent matters, corporate social responsibility (CSR), credentials, industry issues such as pitching, and much more.
To find out more about how your business may benefit by joining Advertising Council Australia, get in touch.
People development
“The industry thrives when multiple perspectives are applied to a problem. We need to broaden our talent pathways, invest into building careers and formalise recognised industry standards through accreditation.”
Professional Development
Advertising Council Australia offers superior training programs, running courses by the industry for the industry. We offer significant member discounts for courses, as well as several members-only offerings such as IPA online and AWARD Creative Leadership. Members also have the opportunity to lecture, tutor, and in some cases, host our courses.
AILA (Advertising Industry Labour Agreement)
Exclusive access to the labour agreement negotiated with the federal government, in partnership with the Media Federation of Australia, to help address skills shortages in the advertising industry.
Salary Survey
Participate in our annual Salary Survey and access the powerful Salary Survey dashboard which includes 13 years of salary data. The dashboard provides benchmarks and trends for internal and external reporting purposes.
Codes & Compliance
The AANA Code of Ethics is the overarching code that all advertising and marketing communications (regardless of channel) should adhere to. The ACA in partnership with AdStandards provides members with valuable information and resources, offers members guidance in regard to campaign compliance, and delivers free online training workshops 3 times per year.
Sonder: Wellbeing Support
ACA is proud to announce its new partnership with Sonder, providing our members and their teams access to mobile-first confidential health and safety support anywhere, anytime. The service offers 24/7 access to well-being experts, clinical psychologists, nurses and in-person responders. Subscriptions are annual but there’s no minimum number of employees.
Legal Support
ACA members can access the members-only resource hub, where they can download a series of legal factsheets covering Trade Marks and Brand Protection, to Copyright and Defamation. These factsheets have been developed in conjunction with our legal industry partner, Stephen von Muenster (von Muenster Legal). Additionally, members can request legal advice from Von Muenster Legal ranging from topline (2 free per annum) to more complex at preferential ACA member rates.
Reconciliation Action Plan
Members have exclusive access to a suite of useful resources designed to support and guide individual agencies’ reconciliation programs, including webinars, factsheets and strategic workshop templates.
Create Space Hub
Within the Create Space hub, members can access recordings of the action-specific webinars, and benefit from preferential pricing for HR policy reviews with leading employment law firm DKL.
Job Posting
You can post job advertisements on our online jobs page free of charge.
Committees & Networking
Network, learn and unite on key industry issues via the AWARD Council, Finance Forum, Diversity & Inclusion, CSO SteerCo, RAP, Commercial Producers Council (CPC) or Youngbloods committees and attend events throughout the year.
Champion creativity
“Help the industry feel positive about creativity and creative thinking. Inspire the broader business community to see that creativity can change the world and drive commercial outcomes.”
AWARD
Established over 40 years ago, AWARD (Australasian Writers and Art Directors Association) is globally renowned as the region’s single most important group dedicated to raising creative standards across the advertising industry
AWARD Awards
The annual showcase of the best from the region, the AWARD Awards draws creative minds from NZ, to South East Asia, and across Australia. Members can nominate judges, and help set the industry benchmark for excellence.
Cannes LIONS
ACA is the official Cannes Lions representative in Australia, responsible for promoting the festival, nominating jurors for Cannes LIONS and Spikes Asia, and running the annual Young Lions Australia competition.
Demonstrate Value
“To elevate and amplify the impact and role that advertising can play when at its most effective. To reinforce that advertising is a vital element in a thriving economy.”
The Effies
Be a part of judging some of the toughest and most prestigious awards in the world. Members can nominate qualified staff and clients for judging. Ask for a bespoke Effie presentation to help you maximise your chances of winning.
Effies Work Behind the Work
Featuring a selection of the year’s winning Effie cases, the Effies Work Behind the Work focusses on the insights, strategy, and tools required to produce Australia’s most effective advertising – as told by the teams that created the work. Cases are selected from members only.
Industry Reports
From large-scale, bespoke industry analyses, to exclusive members-only reports, we invest in a range of reports to demonstrate the value of advertising to the Australian community and economy
Value Based Pricing
The ACA runs a range of workshops and initiatives aimed at better demonstrating the tangible value of advertising, and being paid appropriately for that work.